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I have been very pleased with Smashword's services and recommend them to any author who wishes to self-publish their eBooks.
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It's even a great opportunity for small eBook publisher internationally who would like to offer their titles to every market the iBooks store covers. Made some initial contact to Mark Coker a while back, so I think this is the right time and ask him about their iPad deal.
nbvanyoos, thanks for this info about the ISBNs.
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I didn't know this, but the ISBN agencies request one ISBN per eBook format.
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Yup, it's a pain in the ..., especially if you want to offer multiple formats with identical content. Same in Germany.