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Buying books from an online vendor (Amazon, B&N ect.) tends to be a habit. I always check out Amazon first just because it's where I am used to going not that it's the best.
Because both Amazon and B&N are going to have readers for the iPad I think Apple should give anyone that buys an iPad a 5% discount on the first 20 books they buy. This would get people used to trying Apple first.
Last night I made of list of some of the books I want to put on the iPad, priced checked them at both Amazon and B&N. Eight out of ten were the same price with B&N being lower on the other two. It will be interesting to see how Apple compares when the store goes live.
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