And, as has been pointed out several times, there are already mechanisms for getting these books out there. Once the publishers see there is a market, they generally are not behindhand in exploiting it. For instance, the popularity of Ellora's Cave led mainstream romance publishers to start publishing erotica.
Also, I think readers are a lot less picky about what they are willing to read for free than they are about what they are willing to pay for. Popularity of free stuff on the Internet does not necessarily translate into big sales figures.
It doesn't make a lot of sense to me for publishers to take an author's money for editorial services and then not market the book. If the author is willing to pay for editing and marketing the book, then those services are already available, and they don't really need the publisher.
Publishers are businesses. The purpose of a business is to make money. If the publisher thinks a book will make money, they will sell it. If not, they will not. It's really not a hard equation.
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