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Old 08-01-2007, 09:48 AM   #30
HarryT
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Quote:
Originally Posted by tigajr View Post
The main argument is completely flawed: the ordinary man in the street can’t do understand that.... In other words, yours, they should be an expert to understand what a folder is. Oh my, people continue to use it. Come on, I cannot believe I am still reading arguments like that. Millions of people have iPods, mp3 stereos in cars, download music from iTunes, etc., and only that guy who only push the power button and click on the IE icon buy a Sony Reader?
Look at the typical PC - one owned by an average person, rather than a computer expert. You honestly will find the people don't use folders - they stick everything in "My Documents" (if they're using Windows).

Sony made a deliberate effort to "flatten out" the folder view of the SD card. The only reason they would have done this is because their market research told them that this is what people wanted. They aren't alone in that - Microsoft do the same thing with the Pocket PC.

No, I don't work for Sony, but I do run my own software company and I deal with "non computer geeks" on a daily basis and know that they can have enormous difficulty with concepts that you or I find obvious. Large companies like Microsoft and Sony spend huge sums of money finding out what it is that their target markets want and don't want, and the Reader is specifically aimed at the "man in the street", not the computer expert.
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