Originally Posted by RobbieClarken
Harry, are you saying a publisher sets the price just to cover their costs? That if they could charge a higher price for a popular book, while maintaining the sales numbers, they would choose to forego the extra profit? That seems very altruistic of them.
No, I'm saying that books published in specialist academic fields have a very restricted appeal, and that, in such fields, you will generally not
sell more copies by reducing the price. The price per book therefore has to be relatively high to be able to economically justify publishing it at all.