Quote:
Originally Posted by Tamara
The difference is you can figure out that the ad is about when it comes to a car. Even the iPod commercials are easy to figure out - people have headphones in holding a walkman-like device while dancing.
I just rewatched one of the Kindle commercials and have no clue what the white rectangle is supposed to do. Does it make you a bank robber, mad scientist, get you a girl, ...? It's just an artsy piece with no clear cut direction.
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Well as Kali Yuga said, they aren't seeking to inform the public about the device or service. Rather, the idea is to establish a personality and image with people who are already passively familiar with the name.
I still hate the ads though.