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Old 03-27-2010, 08:45 AM   #1
UvA_research
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UvA_research began at the beginning.
 
Posts: 3
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Join Date: Mar 2010
Location: Amsterdam, Netherlands
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Volunteers wanted `'Reseach project about Ereaders`'

Dear reader,

for our research project we need four volunteers. The main purpose of this research is to investigate the usage of ereaders.

For this project, we defined three sub-questions; where, how and why do you use your ereader. These three sub-questions would derive us to an overview of the purpose and benefits of using an ereader.

We will take care of your privacy, and keep the information confidential.

The case:
- Per volunteer, make 5 upto 10 pictures of yourself while using your ereader and send them to 5980860@student.uva.nl. Please send them in before the 3th of April 2010.

For this research we are using the photo-elicitation method. Pictures provides us a better impression of the experience and will be used in the in-depth interviews.

After this task, we would send you an in depth interview which exist out of 10 questions. Thank you for your contribution in advance!

This is only a small part of our research. We also investigate local communities. Just to add an small global impression of ereader users and their behaviour. Off course we are aware of the fact that more than four persons will reply. More than four replies are very welcome, this will enhance the validity of our researchproject. This research is not an Master theses, only a project that has to be done in 16 weeks.

We are really interested in this topic, it will be a contribution for our Theses research proposal.

The research is done by supervision of the Amsterdam Business School. In this hyperlink you will find more information.

http://www1.fee.uva.nl/pp/ychandra/

Amsterdam business school
Master: Business studies
Course: International Marketing

Last edited by UvA_research; 03-27-2010 at 09:59 AM.
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