Quote:
Originally Posted by HarryT
But, with respect, the fact that you personally don't find it worth paying for does not mean that other people won't. "The Times" is a newspaper with an excellent journalistic reputation, and for many people it very likely will be worth paying for, especially if it's an alternative to buying the printed paper. £2 for a week's subscription is excellent value compared to the £1 per day (and £1.50 on Sunday) for the printed paper.
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Whilst people no doubt will pay for it, I think they and maybe you overestimate just how many people that will be.
It would be interesting to know what sort of figures they are going to need to improve on their current ad based revenue. Once the current X million hits dwindles to several hundred thousand the advertising revenue will drop.
I think they will struggle whilst there are over respectable free alternatives like the Guardian and Telegraph. Sure they'll hang on to a core audience devoted to the paper but they'll lose loads of casual readers.