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Another point...
January of this year should in no way be considered typical or even indicative of what will happen with eBooks, in the near or long term. If as many eReaders were sold as many of the news sites and retailers would have us believe then, even if everyone that received one purchased one eBook instead of a pBook, that would account for millions of books difference between the two.
What will be interesting to see is if the trend continues after the first couple of months. I'm sure there will be some people that absolutely hate it while for others it may bring them right back into the fold.
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