I guess I shouldn't be surprised that Rowling and her publishers object to free copies of the book being passed around (however short-sighted they may be about the impact on sales). The thing I was disappointed to read about was her reaction to the final epilogue appearing online. I read an interview in which she was quite irate that anyone would want to read the epilogue before reading the rest of the book. She actually expressed a wish that it could have been published separately, to somehow force people to read the book first.
Now, I understand that she's spent 17 years of her life getting to this point, but that seems just a touch controlling. I'm sure most authors would prefer that people read their works as written, and if I had a series with a complicated surprise ending, I wouldn't be any too amused by people jumping into forums and spilling the ending on people who hadn't even had a chance to read the book yet. But honestly, once the book is sent to the publisher, the author really does need to let go. You can't force people to read page by page or whatever.
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