Quote:
Originally Posted by HarryT
Devices like the CyBook and the Sony Reader are being sold first and foremost as fiction readers - let's not forget that. There are without doubt other markets for devices with other form-factors and capabilities, but most people who read for pleasure read fiction. These devices are intended to be a substitute for the paperback book.
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Three things:
a) Cell phones are ubiquitous because they address needs in our business
and pleasure. Nintendo DS's have a much smaller market because they are purely for pleasure. An ereader designed purely for pleasure won't succeed unless it's very inexpensive;
b) what people read is related to the demographic. Most older adults read non-fiction, much more than fiction, for pleasure. In fact, if they are working they read very little fiction at all; and
c) based on a) and b) most current ereaders are over priced and targeting their markets inappropriately. The future therefore is not promising.