Thread: Wall Street Journal to cost $18 on the iPad
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Old 03-25-2010, 06:53 PM   #10
Kali Yuga
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OK people. It's the $#@!! Wall Street Journal, one of the top financial newspapers in the world.

Why on earth do you imagine any of their subscribers are going to care about $15, $18 or $30 a month? That's a pittance to the overwhelming majority of their subscribers and target audience.

The opportunity costs of calculating the price difference is more expensive for those people than just paying the annual price.
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