Quote:
Originally Posted by nekokami
Hm... wouldn't it be awfully expensive to print the paper books if they were only going to be used as store demos? If everyone has these thin convenient eReaders with the wonder screens, why bother printing the demos at all?
|
Why put a new car in every dealer's lot? So the customer can get a good look at it, sit in it, kick the tires, etc. As a promotional device, a printed book is a good value (though, if used strictly as a promotional device, a fairly detailed brochure might do just as well). It's also a lot easier to standardize printing costs when printing a limited number of promotional copies only, as opposed to guessing how many books need to be printed for sales.