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Those figures are pretty incredible.
I guess this massive bump is largely due to the thousands of new e-reader owners who received/bought a device for christmas and bought more books in January.
It also demonstrates how many of these sales are to new customers, ie. people who didn't read for a while because of the inconvenience or carrying hardcovers everywhere or young people who carry electronic devices but not books. It should be a slap in the face for publishers to get their act together but I doubt it will hurry things up much.
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