Is it the Netronix firmware? Looks like they've spiffed it up some:
http://www.koboereader.com/experience.html
Looks pretty slick, actually; aesthetically, it's very nice-looking, almost (dare I say) Apple-like. If I didn't already have two ebook readers, I'd be tempted; especially as there is a Kobo app for my smartphone. It would make a nice ecosystem.