These are also from the Amazon Kindle site:
Browsing History
Quote:
Your Browsing History is meant to help you keep track of some of the items you've recently viewed, searches you've recently made, and product categories you've recently visited.
If you do not enjoy this feature and want to turn it off, simply click Turn Off Browsing History in the box to the left. Turning this feature off will turn it off for anyone who uses your Web browser. If you'd like to re-enable Your Browsing History for your browser, return to this page and click the Turn On Browsing History button that will appear.
|
Advertising
Quote:
|
Amazon strives to give you choices about how information about you is collected and used. This feature allows you to choose not to see personalized advertisements on Amazon.com or personalized Amazon ads on other websites. It also allows you to choose not to have certain information about you collected from websites other than Amazon.com and its affiliated sites. For more details about these choices, please read on.
|
That all seems reasonable and rational to me. "Personalising" seems like trying to get a handle on what I'm likely to respond to, and attempting to minimise wasting both their time and mine by pushing stuff I'm not likely to want.
It doesn't feel like they're 'spying' on me in any way that I should fear. The 'attention' they're paying me might be phoney and computerised - with all the depth of a "Have a nice day!" at the checkout - but I really can't seem to work up any indignation about it.
Chris