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Originally Posted by fugazied
It doesn't duplicate existing functionality because it is the ONLY way to legitimately read Kindle books on the iPad. End of story.
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The app reads books. Apple has an app which reads books.
If Apple want to, then the justification is there. Trying to call it at this stage is futile.
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They want Kindle users, (who are consumers with money and who buy lots of books) to drop their Kindles and buy iPads.
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...And where is that assumption coming from?