MobileRead Forums - View Single Post - Sony slashes Pocket Edition price to $169 for two weeks

GA Russell · 03-23-2010, 12:38 AM

"Analysts say that single-purpose black and white reading devices...need to cut prices to stay competitive in a market where multi-purpose color devices also cost less than $500."

I think that the sub-$500 market (in anything!) is distinct from the sub-$200 market.

I don't think that the iPad's existence is relevant to Sony's need to reduce the device's price.

03-23-2010, 12:38 AM	#3
GA Russell Stamps beat Riders Posts: 7,698 Karma: 31487351 Join Date: Aug 2009 Location: Raleigh, NC Device: Paperwhite, Kindles 10 & 4 and jetBook Lite	"Analysts say that single-purpose black and white reading devices...need to cut prices to stay competitive in a market where multi-purpose color devices also cost less than $500." I think that the sub-$500 market (in anything!) is distinct from the sub-$200 market. I don't think that the iPad's existence is relevant to Sony's need to reduce the device's price.