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I'll bet anyone who claims Apple will reject competing ebook apps US$50 that they wont. My guess is most people who suggest this don't really believe it'll happen and just want to stir up paranoia about a company they dislike.
What Apple will do is prevent you from directly purchasing ebooks through the Amazon app (unless Amazon fork over a cut of in-app purchase revenue). I don't think this will be a big deal as you'll just be directed to the purchase page in Safari like on the iPhone.
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