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All the eBook market needs to take off would be a few best sellers released as eBooks first. Capitalize on the demand for the latest peace of Laurel Hamilton trash and the demand for kindles / ipads / readtastic 5000s or whatever will increase overnight. Make this the normal thing, and many will try it. They can even charge $20 for the special prerelease version.
And as we all know, eBooks are like Meth. Try it once and your hooked for life.
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