Quote:
Originally Posted by queentess
I won't gift an ereader, regardless of price, until I can also gift ebooks. There are very few places I've found that allow ebook gifting, so that's an issue.
|
This, I think, is crucial. Right now, you can give your spouse/parent/teenage nephew an ebook reader, but you can't send them a small cluster of ebooks every month to keep them interested in it. (Except for public domain freebies. Which they'll have to figure out how to install on it, because many of the ebook readers make downloading from their store easy, and installing from the computer annoying and troublesome for non-techie users.)
Until gift ebooks are easy, the steep learning curve is going to keep the ebook market isolated to devoted techno-geeks and fanatic readers--neither of whom is the backbone of the print book market.