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Originally Posted by mogui
So why not just give a discount? Or an "instant rebate"? What could be their motivation for making you jump through that particular hoop? Did you enjoy it?
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I would guess that if a large company like Canon wants to do a promotional price on a specific item, it's perhaps easier for them do it that way rather than have to change the price structure for all the dealers, etc.
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If you don't think you are being scammed see here and (funnier) here.
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That is completely spurious logic. The fact that there have been scams involving rebate offers certainly doesn't imply that
all such offers are scams. That's a ridiculous generalisation.