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Interesting article. One point that he doesn't mention is the fact that ebooks are often available somewhere to some people, but are not available everywhere on all devices. So, DRM and Geo restrictions are also a blocker to adoption - perhaps as a further cause of the availability issue mentioned.
Someone suggested to me that they felt that the avalanche would come when a device broke the £100/$100 barrier, which the PRS300, for example, is close to doing. At this price point, it becomes a popular gift, and usage would take off.
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