Sorry to say that is certainly a form letter. I've seen it posted in 3 or 4 different places now as a response over various issues.
Well, I'm guessing it isn't the authors who are getting the benefit from our higher pricing ... since Macmillan cut their eBook standard contract royalty rates from 25% to 20% last October.
So let's all say it together now. Customers pay more, authors make less ... who's getting the dough?