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The VAT shouldn't be that much of an issue for e-books. If you buy software online for download, there is (or used to be - haven't done so lately) a system in place where you pay VAT for downloaded software based on the billing address for the credit card you use for payment.
I used to run into this all the time because I live in France, but prefer to have my software (and my computer) speak to me in English. Back in the old days, there was one shop in Paris that stocked popular software in English version - but they used to claim that you had to show a foreign passport to buy software in any language other than French.
There's no reason they couldn't set up a similar system for e-books - once they change the distribution agreements to allow publishers to distribute books based on language or some other criteria other than physical location.
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