Hitchcock fan,
One reason for the switch was that my husband didn't like the reflectiveness of the Sony. But more than that, he likes the options available with the FBreader software. He thought he wanted the larger size, but he borrowed mine for a while, and decided he really liked the smaller size. I think the Pocketbook 360 is the lightest ereader available. And with FBreader, you can adjust the text size by 1 point increments if you chose, which he really liked above the Sony -- it had one, maybe two text sizes that were reasonable, and the others were way too small or way too big. You can adjust the spacing between the lines, the margin width, get rid of the status bar, basically, he can get as many words on the 5" screen as he could on the 6" Sony, with the same "readability". And you can pick your font.
The ability to map any button to any function you want is also very nice. Couple of other advantages over the Sony that weren't necessarily dealbreakers, but he thought was nice is the ability to create folders, and it shows on the menu when you have a book open and when the book has been read. You can also read a book while charging, which you couldn't do with the Sony. And it has a clock on the status bar. Small feature, but I couldn't figure out why none of the other readers had that.
The Pocketbook handles RSS feeds, it comes with an application that allows you to pick which feeds you want and upload it to the book. It works well for smaller feeds. But I've found that the Calibre program does a much better job of pulling in webpages and creating a very slick table of contents. They're open to creating a feed for whatever web page you request. (Donations probably don't hurt!)
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