You can also see it on iView:
http://www.abc.net.au/iview/#/view/533599
It showed a lot of iPad clips and interviewed a lady with a Kindle. Australians will FLOCK to e-books simply because they have such messed up protectionism on their book industry.
It is cheaper to order books from the US Amazon store and have them flown to Australia then it is to walk down the street and purchase a book from an Aussie bookshop. The government recently swayed to pressure (from publishers/authors) to keep it that way.
So many Australians will jump at buying e-books from iTunes and Amazon. A lot cheaper.