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I'd love to see my eBookWise read ePub. It doesn't sound like a huge upgrade. ePub is not exactly rocket science. As for the Kindle, I can't believe Amazon doesn't have it working in the lab. But why roll it out if they don't see customer demand?
As a publisher, I'd LOVE to be able to make just one format conversion good for all readers (the ePub dream). So far, every supposedly universal format simply means one more format to offer. Right now, I offer seven (HTML, PDF, ePub, eReader, Mobi/Kindle, LIT and Sony LRF). By the way, does anyone read LIT any more?
Rob Preece
Publisher, BooksForABuck.com
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