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The sequence could be like this, for a certain Ozzy Austen who has never ever heard of ebooks:
1) Ozzy Austen: "Hey, I'd like to get one of those, I like the Kindle (or iPad)".
2) Ozzy googles "ebook".
3) "Oh, ^^^^ , not Facebook, EBOOK, let me add a dash. E-book."
4) Gutenberg and Calibre appear. "Hmm, the Calibre thing seems strange, manage ebooks? Let me see the Gutenberg thing".
5) "Oooohhh, the classics, let me see if they have [insert classic book].
6) [Insert classic book] appears ready to download. Ozzy can download it in HTML, Plain text, Mobipocket, ePub, Plucker, QiOO.
7a) Ozzy yells in pain, not knowing whatever that maremagnum of letters means, and abandons the effort.
7b) Ozzy yells in pain, not knowing whatever that maremagnum of letters means, finds Mobileread and yells "HALP!!!"
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