"If you purchased your new portable electronics product within the last 60 days and did not purchase a Service Plan, call us today at 877-865-SONY to learn about your options."
I found that at
this part of the Sony site; under
Discover and then
Service Plans. It looks like you can also click on
Pricing and then enter all the pertinent info to purchase a extended warranty; name, where purchased, when, serial number. I guess the Reader would fall under
PE ESP $250-$500.