Got a reply. It is actually the platform with e-ink and not sipix. It does have the same controllers etc that show such great speed in the video but they pointed out that the speed depends on other things like format as well. This will be marketed first in S. Korea.
Formats are epub,pdf, mobi,prc,chm,fb2,palmdoc(pdb) html,txt ,rtf and plucker which i have a link for
http://www.plkr.org/
6 inch vizplex display
2GB ingternal w/ micro sdhc for up to 16gb more
Folder support
125mm W x 157mm L x 8.4mm D
7oz (200grams)
2200mAh battery(15,000 page turns)
Metal bodies with anodized surface
"Internal T-shaped solid frame"
Seems like a nice rugged/solid device with some good intentions for battery life, support for folders and lots of formats.
They were surprised to hear the site had been found. I might get a look at one in April.