Thanks for showing that. I was buying my reader from Dell and they only offer the Aluratek and Sony e-readers, and I was wondering how the Sony looked, since I was going to by the reader strictly on the tech specs, never having seen either of them in real life.
I have to say, I'm happy that I got the white Aluratek rather than the black one - to me, it makes the screen look brighter. I also like the greater font size choices of the Aluratek, not to mention its format choices.
I'm happy with my choice.