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I wonder why it happens to some and not others? I've heard that this isn't just a Sony problem, that it is an e-ink problem, but I don't understand why some devices are fine and others fade. I wish one of these companies could release some kind statement explaining the cause of this. They advertise ereaders as being able to be read outside and that is true-with some of them.
I am happy for others who were able to replace their device with a more reliable one and those that do not have to worry about it at all. Hopefully others will find a solution they are comfortable with!
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