Not too sure about the publishers, as this is China. They were advertising if you purchased the book reader, you will have access to tens of thousands of books, so I imagine it is all pirated. Nothing in English though that they mentioned.
When you go to a book store in China, you have to walk slowly due to the massive amounts of people sitting on the floor reading books, smoking away. And nobody seems to care. It really is a different mentality over here.
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