Quote:
Originally Posted by GA Russell
The discussions on the numerous threads about this subject seem to be based in large part upon the belief (maybe correct, maybe not) that Macmillan and other publishers will not act rationally, in the economic sense.
That is to say, rather than maximizing their profit by lowering the price and selling more eBooks, they will choose to keep the eBook price high (for whatever reason, including incompetence).
Time will tell.
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That's it exactly. I hope that this whole shift is because Publishers want to make more money in the ebook market, and thus will sell more ebooks at more attractive prices.
Of course, there is the possibility that they will jack the prices up to ridiculous levels to destroy the ebook market and go back to killing trees. This would be such a stupid move that shareholders would revolt, CEOs would be fired, boards replaced, executives would jump out windows, authors would return their advances and release their work to the public domain, Amazon, Adobe and Apple would distribute DRM breaking tools and mobileread posters would nod sagely and say, "see, I told you that the big publishers are evil."