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The thing that amuses me is Apple saying you can load any "free" EPUB. How do they know if you got an EPUB free or if you paid for it? Does this mean you can load a Baen Free Library book but not a Webscription one? Obviously not.
"Free" was obviously the best way Apple could come up with to say "DRM-free" (given that obviously most free e-books are also DRM-free) without mentioning the dread buzz-kill word "DRM".
So even Apple knows that consumers don't like to hear about DRM. Heh.
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