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Originally Posted by Valloric
I'd say that having skills typically associated with web design is 90% of knowing how to create a good epub.
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A web page is a very different thing to an ebook. It serves a different purpose and is used in a different manner. While web design has inherited many elements from large-format book design, it has (quite rightly) branched out in entirely different directions. While they both use similar languages (html/xhtml and css), those are merely tools that can be put to very different purposes.
I've seen several books which have been laid-out as if they were just one long web-page, no doubt the result of some numpty thinking, 'This ebook thing is just html, that's easy!' They look hideous and are hard to read.
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where the layout is left entirely to the Reading Systems
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Any epub that didn't use any styling code to override the default rules would be a joke.