That site in the Netherlands has a very funny replacement logo on their splash page at the moment. A mock book page shows the logo with the text *TPB* and the Torrent on Fire. (*TPB* is here to replace the name of the site.)
Even if I had no interest in reading the book, I have to say I would find all of this vastly entertaining. Publisher illusions about their control over the market don't seem to be holding up very well.
BBC News reports that copies were shipped early by some online retailers, so they probably will have an extraordinarily hard time finding the culprit who took the photos. But I have more respect for the photo taker than the person who's selling an early copy on eBay for $250.
http://news.bbc.co.uk/2/hi/entertainment/6905873.stm