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My view is that quality will improve. Although many (most?) people don't think that they want fancy typesetting etc., they are able to see the difference and can tell that one book looks better than another. As the functions that each device can perform become more and more similar, the use of presentation to differentiate one device from another will become more important.
What I'm not sure of at all is whether this will take 2 or 20 years.
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