I don't see switching to ePub providing any additional ease for iPad customers than their Kindle app provides unless they dump DRM which I doubt the publishers will allow any time soon. After all, Apple is going to use it's own DRM for its ePub. I suppose there will be an Adept reader for iPad but we don't know how easy they'll make it to sideload your own files. If, like most people, you care about convenience more than open formats, the Kindle app is just as easy. But the Kindle app still has a major disadvantage against the built in iPad ebook app in that you can't buy books directly from it. You have to use the browser. Amazon could enable ebook buying directly from the app, but they'd have to give Apple a 30% cut so there's not much point. I don't see offering ePub helping with any of that.
I would like to see Amazon offering ePub, though. It would help them pick up quite a few other customers even if it didn't make much impact with iPad users.
Last edited by Alisa; 03-08-2010 at 07:23 PM.
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