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It's clear enough that people have a basic dislike of Apple, but I think that it could easily change if Apple released something that was generally satisfactory to them. The problem with Apple is that most of the time you can draw a parallel to some non-apple product that can do the same thing but costs less. The rest of the time you can still draw a parallel to something that does the same thing and costs the same price, but with more freedom and potential customization. This is just another example of that.
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