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If I had to pick between a Kindle and an iPad, it would be a pretty easy choice for me, even though I'm not an Apple fan. Perhaps if the Kindle were $100 or less, I'd be more convinced.
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Exactly.
AMAZON MUST CUT
I don't think they can get it down to under $100, but $199 is a magical price point for the mass market and they should target that as soon as possible.