Quote:
Originally Posted by AnemicOak
It's great that Amazon took it upon themselves to lower the price to $7.99, but it doesn't change the fact that the list price from MacMillan is $14, just like it is for many books that have a $8 paperback list.
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The
fact is that it costs $7.99 from Amazon, and less from Fictionwise. Either this is being sold on the agency scheme, in which the price is directly dictated by the publisher, or it's still on the old wholesale system, in which case it's hard to see how Amazon would have an incentive to give deeper discounts to macmillan books.
The 'list' price has always had only a notional relationship to the actual consumer price.
Read the reply Sargeant made right at the top of the comments to his post:
Quote:
Jane 2 March 2010 at 7:55 am #
Currently Macmillan is pricing digital equivalent of mass market paperbacks at 14.99, nearly twice the cost of the paper version. In your above statement you reference paperback editions and pricing between 9.99 and 6.99. Does paperback refer to trade books or mass market books?
Will you continue to price digital versions at a higher level than their equivalent print versions under your new dynamic pricing/agency model scheme? Or will the digital versions be lower than or equal to the lowest priced print version?
Reply
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John Sargent 2 March 2010 at 2:51 pm #
Hi Jane. The high mass market pricing is a legacy of the old model. Under the agency model trade paperbacks will be $9.99 and lower. Mass markets will probably be at the price of the physical book or lower. We may do some experimenting on price here since digtal will be paperback format agnostic. Some books exsist in both formats…
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