They've said that since the iLiad came out, several years ago. With the iLiad I think it's basically just for software updates. There might have been a handful of European newspapers that were available, but nothing that really interested me. Software updates for the DR1000 and DR800 are downloaded from their website, not via MyiRex.
I think they've always wanted to offer a lot more content through MyiRex, but it's never really materialized. You're going to get most of your stuff via the other eMall partners (B&N, NewspapersDirect, etc).
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