If you have MS Word on your PC, then try Windows MobiPocket Reader. It can import your DOC file and convert it to MOBI (the result will be in the directory MobiPocket uses for all ebooks, look in ? -> settings -> advanced).
If the original images are larger than the jetbook screen screen (480x600 pixels), I suggest making them smaller before doing the conversion. I'm not sure if this can be done successfully in MS Word or not. If not, you may have to use MobiPocket Creator, instead of MobiPocket Reader, since it gives you access to the pieces of the ebook (including the images) before building the MOBI.
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