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I think darkpoet hit it on the nail. You're best to start with the fair use guidelines and then spin out from there. And remember that, what you can typically get away with online isn't always something you can get away with in print. They're like two different animals. Case in point. Whenever I'm doing web reviews of products, I rarely, if ever, use the TM trademark symbol. But if I'm doing something in a print publication, it is required. I've seen articles rejected before in print magazines because someone didn't include one. And that's mostly for legal protections for the publisher. But it's still something to consider.
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