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But the screen reflectivity is only increasing from 35% to 40% - it's not going to be radically brighter. I certainly wouldn't buy a Reader based on whether it has the "new" or "old" screens - I doubt very much it's going to make any practical difference to the "reading experience".
eInk screens are very difficult to photograph. You need to see one "for real" to appreciate just how good they really are.
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