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Originally Posted by guyanonymous
These authors get it - and likely make more on each of these book sales than they would do if they had publishing deals.
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All of these authors were published at one point. You'd almost certainly never know any of their names otherwise (that is, of whatever names are recognizable).
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Originally Posted by guyanonymous
Numbers will build through word of mouth their volume of sales will increase (if the books merit it!).
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Increase, perhaps. Better royalties than via publishers, sure. More sales than they'd get via Amazon DTP, doubtful. Enough to earn a living, extremely doubtful.
And again, self-publishing and author-run outfits really aren't new. City Lights is in many ways a success, but it didn't replace traditional publishers or send Random House et al running for the hills either. Neither will this site.
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Originally Posted by guyanonymous
Hopefully they'll leverage the strengths of social communities either via their website or via promotion on other suitable venues.
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Maybe, but maybe not. The design of their website certainly doesn't indicate a great deal of web savvy; new releases on that site will have zero marketing dollars (except whatever the author bothers to put into it), no reviews, smaller audiences, no special promotion deals, and so forth.
Getting a higher royalty doesn't always work in your favor if you can only reach an audience that is a tiny fraction of an Amazon or Apple.