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I think this will be a trend.
E-books allow a way for non-established authors to sell their books without having to get a contract, and for established authors to say screw the publishers and sell books on their own.
It's happened in music with up and coming bands having MP3s on their web sites, streaming music on their myspace or facebook pages etc. And some established bands like Pearl Jam, Radiohead etc. eschewing labels and putting music out on their own with MP3 sales on their website, having CDs made themselves to sell on the website and in some stores etc.
I can definitely see it becoming a trend with books as well.
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