I guess for me this whole issue goes to the same vibe I get from authors sometimes, that they don't really care what customers think because writing/publishing is Special. I love my books and I love reading, but it *is* a business too, and in any other business, if you had customers prepared to pay X and you wanted to charge Not-X, you would work to bring your costs down and streamline your operation to retain the customers you have and attract new ones. Exhibit A, our school was offering a hot lunch program that parents felt was too expensive for what it was. They got an offer from someone else who would do it better and cheaper. They went to the existing provider and said here is what we want to pay, here is what we want, can you do it? And when she said no, they fired her and went with the shiny new upstart